Job title: Marketing Automation Specialist
Company: Nibav Home Lifts India
Job description: Company OverviewNibav Lifts is a pioneer in the elevator industry, renowned for offering state-of-the-art home lift solutions. Our focus is on innovation, customer satisfaction, and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cutting-edge marketing automation strategies.Job OverviewLocation: Chennai, IndiaJob Title: Chief Manager Marketing AutomationWe are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing, implementing, and managing end-to-end automation campaigns across multiple channels, including SMS, email, WhatsApp, web push notifications, and more. This role involves leveraging automation platforms to enhance customer engagement, reduce drop-offs, and deliver personalized experiences in real-time, as well as for bulk and ad-hoc campaigns.Minimum 5+ years of experience in Marketing Automation.Qualifications and Skills– Proven ability to develop and execute comprehensive marketing automation strategies.– Strong experience in managing automation platforms and tools, including seamless integration with CRM systems and analytics tools.– Expertise in building, testing, and deploying automated campaigns across multiple channels.– Proficient in optimizing workflows for better efficiency and effectiveness.– Skilled in personalization and segmentation to deliver targeted messaging.– Ability to monitor campaign performance metrics and generate actionable insights.– Excellent collaboration and leadership skills to partner with cross-functional teams.– Knowledgeable in the latest trends and best practices in marketing automation.Roles and Responsibilities
- Develop and execute a comprehensive marketing automation strategy to drive customer acquisition, engagement, retention, and reactivation.
- Plan and implement campaigns for real-time interactions, drop-off recovery, bulk messaging, and ad-hoc communication.
- Oversee the setup and maintenance of marketing automation platforms and tools.
- Ensure seamless integration with CRM systems, analytics tools, and other relevant platforms.
- Build, test, and deploy automated campaigns for channels such as SMS, email, WhatsApp, and web push notifications.
- Optimize workflows to enhance efficiency and effectiveness, ensuring minimal errors and downtime.
- Leverage personalization and segmentation to deliver targeted messaging.
- Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
- Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
- Report on performance to key stakeholders, providing actionable insights and recommendations.
- Partner with content, design, and product teams to create cohesive and impactful campaigns.
- Train and mentor team members to build internal expertise in marketing automation.
- Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.
- Design and implement real-time campaigns triggered by customer behavior and lifecycle stages.
- Develop strategies to reduce drop-offs and improve customer retention using automated communication workflows.
Share your CV to swetha.vv@nibavlifts.com
Expected salary: Rs.1200000 per year
Location: Chennai, Tamil Nadu
Job date: Sun, 15 Jun 2025 06:20:38 GMT
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